Following one visitor

The list

Visits, newest first. Opening one shows the full timeline: what was read, what was clicked, how long each step took, and whether it ended in a lead.

A visit is marked Intent when it included a form start, a form submit, or a tap on a phone number or email address. A visit that started a form and never submitted is the most actionable row on the page: the person tried to reach you and something stopped them.

What counts as one visit

A session id lives in a cookie and outlives the visit. Someone who reads a page in the morning and comes back in the evening is two visits, split on a 30-minute gap — without that split they were reported as one eight-hour stay, and every duration on the page was meaningless.

“Visitor” here means one visit, not one person. Zowar sets no cross-device identity, so two visits by the same person are two rows. Calling them people would claim more than Zowar knows.

The routes people take

The map at the top shows where visits start, where they go next, and how many stop at each step. Band thickness is the number of visits, so volume reads before any label does. Each column also says where the people who left actually went — a social link, a form, or simply away.