In Zowar
Understand your place in search.
Explore clicks, impressions, queries, and pages using your Search Console data. See where there’s room to improve.
Make it easier to find you.
See how people discover your website. Find what needs attention.
Turn the evidence into your next improvement.
In Zowar
Find what’s getting in the way.
Review site-health findings with page-level evidence. Take the recommended fixes straight to your coding agent.
More ways to get discovered.On the roadmap
AI visibility
PlannedUnderstand how your brand appears in AI answers, with mentions and citation evidence.
Competitors
PlannedCompare competing domains on the keywords and markets that matter to your business.
Search visibility
PlannedFollow your presence and ranking changes across search engines.
Brand
PlannedBring your brand identity, positioning, and presence into one workspace.
Get found. Understand the visit. Be ready for the enquiry.
See what comes nextEverything behind your next enquiry.
Together in Zowar.
Understand your visitors, keep every enquiry in context,
and give your team a clear next step.
Every enquiry, in one place.
Keep contact details, original form answers, and stages together. Open a lead with the context your team needs to respond.
See the visit behind the enquiry.
Follow where visitors start, the pages they explore, and where they leave. Understand the journey before the conversation begins.
A pipeline that fits your team.
Move enquiries through your stages. Keep the next opportunity in view.
Know what brings people to you.
Explore traffic, pageviews, and enquiries. See what changes over time.
Keep the website you already have.
Add Zowar’s tracker and connect your existing forms. Your website stays yours.
Product previews use sample data.Get to know Zowar
Know what brings people to you.
See which channels bring visits, which campaigns lead to enquiries,
and what changes from one period to the next.
Analytics / AcquisitionSample data · Oct 22–28
Where visits come from
Attribution from the first recorded event of each visit.
35 visits · 4 enquiries
ChannelVisitsChange
Organic Search1250%increase versus the previous period
- googleVisits: 10Converted visits: 1Enquiries: 1Conversion: 10%
- bingVisits: 2Converted visits: 0Enquiries: 0Conversion: 0%
8 visits in the previous period. 34.3% of this period’s visits.
Direct928.6%increase versus the previous period
- (direct)Visits: 9Converted visits: 1Enquiries: 1Conversion: 11.1%
7 visits in the previous period. 25.7% of this period’s visits.
Paid Search6100%increase versus the previous period
- googleVisits: 6Converted visits: 1Enquiries: 1Conversion: 16.7%
3 visits in the previous period. 17.1% of this period’s visits.
AI Assistant4300%increase versus the previous period
- chatgpt.comVisits: 3Converted visits: 0Enquiries: 0Conversion: 0%
- perplexity.aiVisits: 1Converted visits: 0Enquiries: 0Conversion: 0%
1 visits in the previous period. 11.4% of this period’s visits.
Referral4100%increase versus the previous period
- directory.exampleVisits: 4Converted visits: 1Enquiries: 1Conversion: 25%
2 visits in the previous period. 11.4% of this period’s visits.
A converted visit includes at least one tracked enquiry. Manual and imported CRM entries are excluded.
Explore the sample report. Open a channel or switch views.
See the mix. Spot the change.
Compare search, social, campaigns, referrals, and visits from AI assistants. See how each channel changes against the previous period.
Go beyond the channel.
Open a channel to see its sources. Switch to referrers or campaigns to find the detail behind the total.
Connect traffic to enquiries.
Put visits, converted visits, and tracked enquiries side by side. See which sources lead to a next step.
Based on recorded referrers, campaign tags, and click identifiers. Missing attribution stays visible.
Keep your website. Add Zowar.
A small addition to your site. A clearer view of what happens on it.
Read the setup guideAdd your site.
Your domain gets its own workspace and tracking key.
Install the tracker.
Choose your platform, add the code once, and publish.
Check it’s connected.
Confirm your first visit, then connect your form and send a test enquiry.
Add this before </head> in your shared page template.
<script defer
src="https://YOUR_ZOWAR_HOST/t.js"
data-site="YOUR_SITE_KEY">
</script>Your workspace provides the code with your own host and site key.
There’s a story before “Hello”.
See where someone came from, what they explored,
and the enquiry it led to. All in the same view.
The visit gives you context. The enquiry gives your team a place to follow up.
Illustrative visit and enquiry.Fits the way you work.
Across your websites, alongside your tools, and on your terms.
Separate sites. Clear context.
One workspace for each website.
Switch between your sites. Keep each domain’s tracking, forms, enquiries, and reports together.
Connect a websiteREST API and MCP
Work with the tools you use.
Read your data through the REST API or connect your agent with MCP. Choose read-only access or allow writes when needed.
Explore integrationsYour setup. Your controls.
Choose how you run it.
Use first-party tracking, choose whether to enable form-draft capture, and follow the guide to host Zowar yourself.
Explore self-hostingCan I keep my existing website and forms?
Yes. Add the tracker to your current website and connect successful form submissions to Zowar. Your original form fields stay alongside each enquiry.
See the setup guideWhat does Zowar record?
Website activity such as pageviews, scrolling, form starts, and contact-link clicks. Successful form submissions can create linked enquiries. Recording typed form values before submission is a separate, optional setting.
Read about data collectionDoes a contact click mean a conversation happened?
A phone, WhatsApp, or email click tells you someone chose a contact option. It does not confirm that a call connected or a message was sent.
Understand the metricsCan I manage more than one website?
Yes. Each site has its own workspace, tracking key, forms, enquiries, and analytics. Switch between them from the workspace header.
Explore the documentationAre the discovery tools all available now?
Search performance and site-health tools are in Zowar. Brand, competitor monitoring, search visibility, and AI visibility are marked Planned in the discovery section.
See available and planned toolsCan I host Zowar myself?
Yes. The self-hosting guide covers running the server and dashboard, configuring your environment, and connecting the websites you want to measure.
Read the self-hosting guideBe ready for your
next enquiry.
Get found. Understand the visit.
Keep the next step in view.